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Data protection

The following data protection declaration applies to the use of our online offer (hereinafter "website").
We attach great importance to data protection. The collection and processing of your personal data takes place in compliance with the applicable data protection regulations, in particular the General Data Protection Regulation (GDPR). We collect and process your personal data in order to be able to offer you the portal mentioned above. This statement describes how and for what purpose your data is collected and used and what choices you have in connection with personal data.

By using this website, you agree to the collection, use and transfer of your data in accordance with this privacy policy.

1. Controller
Responsible for the collection, processing and use of your personal data within the meaning of Art. 4 No. 7 DSGVO

Cellar GmbH
Wöltingerode 3, 38690 Goslar
Tel: 05324 7744626, Fax: 05324 5860

If you wish to object to the collection, processing or use of your data by us in accordance with these data protection regulations, either as a whole or for individual measures, you can address your objection to the person responsible.
You can save and print out this data protection declaration at any time.

2. General Use of the Website
2.1 Hosting
The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services that we use to operate the website.

In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, interested parties and visitors to this online offer on the basis of our legitimate interests in making this online offer available efficiently and securely in accordance with Art. Art. 6 para. 1 sentence 1 f) GDPR in conjunction with Art. 28 GDPR.

2.2 Access Data
We collect information about you when you use this website. We automatically collect information about your usage behavior and your interaction with us and register data about your computer or mobile device. We collect, store and use data about every access to our online offer (so-called server log files). Access data includes:

- Name and URL of the retrieved file
- Date and time of retrieval
- amount of data transferred
- Notification of successful retrieval (HTTP response code)
- Browser type and browser version
- Operating system
- Referer URL (i.e. the previously visited page)
- Websites accessed by the user's system through our website

We use this log data without assignment to your person or other profiling for statistical evaluations for the purpose of operation, security and optimization of our online offer, but also for anonymous recording of the number of visitors to our website (traffic) and the scope and type of traffic Use of our website and services.

This is also our legitimate interest according to Art. 6 Para. 1 sentence 1 f) GDPR.

We reserve the right to subsequently check the log data if there is a justified suspicion of illegal use based on specific indications. We store IP addresses in the log files for a limited period of time if this is necessary for security purposes. We also save IP addresses if we have a concrete suspicion of a criminal offense in connection with the use of our website. We also store the date of your last visit as part of your account (e.g. when registering, logging in, clicking links, etc.).

2.3 Cookies
We use so-called session cookies to optimize our online offer. A session cookie is a small text file that is sent by the respective server when you visit a website and is temporarily stored on your hard drive. This file as such contains a so-called session ID, with which various requests from your browser can be assigned to the joint session. This allows your computer to be recognized when you return to our website. These cookies are deleted after you close your browser. They serve z. B. that you can use the shopping cart function across multiple pages.

Our legitimate interest in the use of cookies in accordance with Art 6 Para. 1 p. 1 f) GDPR is to make our website more user-friendly, more effective and more secure.

The following data and information is stored in the cookies:
- Login information
When the cookie is activated, an identification number is assigned to it and your personal data is not assigned to this identification number. Your name, your IP address or similar data that would enable the cookie to be assigned to you will not be placed in the cookie. Based on cookie technology, we only receive pseudonymised information, for example which pages of our shop were visited, which products were viewed, etc.
You can set your browser so that you are informed in advance about the setting of cookies and can decide in individual cases whether you exclude the acceptance of cookies for certain cases or in general, or that cookies are completely prevented. This can limit the functionality of the website.

2.4 Email Contact
If you contact us, we will save your details to process the request and in the event that follow-up questions arise. In addition, we use your e-mail address within the scope of §7 para. 3 UWG.
In both cases, processing takes place on the basis of our legitimate interest in accordance with Art. 1 sentence 1 f) GDPR.

2.5Google Analytics
We use Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google has submitted to the Privacy Shield Agreement concluded between the European Union and the USA and has been certified. As a result, Google undertakes to comply with the standards and regulations of European data protection law. For more information, see the entry linked below:

Google Analytics uses so-called "cookies", text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about the use of this website by site visitors is usually transmitted to a Google server in the USA and stored there.

This is also our legitimate interest according to Art. 6 Para. 1 sentence 1 f) GDPR.

If IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. IP anonymization is active on this website. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full.

You can also prevent the data generated by the cookie and related to your use of the website (including your IP address) being transmitted to Google and the processing of this data by Google by downloading the browser plug-in available under the following link and install:

2.6 Duration of Storage
Unless specifically stated, we only store personal data for as long as is necessary to fulfill the purposes pursued.

3. Processing of Inventory Data
We also process the inventory data described below.

3.1 Customer Account
In order to offer you a comfortable experience on our website, you can register on our website by entering personal data.

For the new registration we collect master data (e.g. name, address, age), communication data (e.g. e-mail address) and payment data (bank details) as well as access data (user name and password).

In order to ensure your proper registration and to prevent unauthorized registrations by third parties, you will receive an activation link by email after your registration in order to activate your account. Only after successful registration do we store the data you have transmitted permanently in our system.

Once you have created a customer account, you can have us delete it at any time. A message in text form to the contact details specified under point 1 (e.g. e-mail, fax, letter) is sufficient for this. We will then delete your stored personal data, unless we still have to store them to process orders or due to legal storage requirements.

3.2 Newsletters
In order to be able to send you our newsletter, we use the so-called double opt-in procedure. Only if you have previously expressly confirmed to us that you wish to receive the newsletter will we send you an activation e-mail and ask you to confirm by clicking on a link contained in this e-mail that you would like to receive our newsletter .

You can cancel the registration at any time without incurring any costs other than the transmission costs according to the basic tariffs. A message in text form to the contact details specified under point 1 (e.g. e-mail, fax, letter) is sufficient for this. Of course, you will also find an unsubscribe link in every newsletter.

We use a so-called tracking pixel to recognize whether you have opened our newsletter and whether you click on links within our newsletter. The tracking pixel contains technical information about your system, browser used, time of access and your IP address. We use this information to make our newsletter more attractive. Although this information could be assigned directly to you, we only use this evaluation to measure the overall success of our newsletter.
Technically, it is not possible to simply revoke consent for the evaluation. Therefore, in the event of an objection, the entire newsletter subscription must be canceled.

Based on your consent, we use the Mailchimp service to send the newsletter. This service is operated by Rocket Science Group LLC, 675 Ponce De Leon Ave, Atlanta, USA. Mailchimp has submitted to the Privacy Shield Agreement concluded between the European Union and the USA and has been certified. As a result, Mailchimp undertakes to comply with the standards and regulations of European data protection law. You can find more information in the entry linked below: .
For more information about Mailchimp's processing, see Mailchimp's privacy policy:

3.3 Legal basis and storage period
The legal basis for data processing according to the above paragraphs is Art. 6 para. 1 p. 1 a), b) and f) GDPR. Our interests in data processing are in particular the initiation, conclusion and fulfillment of contracts as well as direct advertising and product information.
Unless specifically stated, we only store personal data for as long as is necessary to fulfill the purposes pursued or as required by law.

3.4 Use of PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. You can find this at
4 Your rights as a data subject

Under the applicable laws, you have various rights in relation to your personal data. If you would like to assert these rights, please send your request by e-mail or post to the address given in Section 1, clearly identifying yourself.
Below you will find an overview of your rights.

4.1 Right to Confirmation and Information
You have the right to receive confirmation from us at any time as to whether personal data relating to you is being processed. If this is the case, you have the right to request free information from us about the personal data stored about you together with a copy of this data. Furthermore, there is a right to the following information:

1. the processing purposes;
2. the categories of personal data being processed;
3. the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations;
4. if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria used to determine that duration;
5. the existence of a right to correction or deletion of the personal data concerning you or to restriction of processing by the person responsible or a right to object to this processing;
6. the existence of a right of appeal to a supervisory authority;
7. if the personal data is not collected from you, all available information about the origin of the data;
8. the existence of automated decision-making including profiling in accordance with Article 22 Paragraphs 1 and 4 GDPR and - at least in these cases - meaningful information about the logic involved and the scope and intended effects of such processing for you.

If personal data is transmitted to a third country or to an international organization, you have the right to be informed of the appropriate guarantees in accordance with Art. 46 GDPR in connection with the transmission.

4.2 Right to Rectification
You have the right to demand that we correct any incorrect personal data concerning you without delay. Taking into account the purposes of the processing, you have the right to request the completion of incomplete personal data - also by means of a supplementary statement.

4.3 Right to Erasure ("Right to be Forgotten")
According to Art. 17 para. 1 GDPR you have the right to demand that personal data concerning you be deleted immediately, and we are obliged to delete personal data immediately if one of the following reasons applies:

1. The personal data are no longer necessary for the purposes for which they were collected or otherwise processed.
2. You revoke your consent on which the processing pursuant to Art. 6 para. 1 sentence 1 a) GDPR or Art. 9 para. 2 a) GDPR and there is no other legal basis for processing.
3. According to Art. 21 para. 1 DSGVO objection to the processing and there are no overriding legitimate reasons for the processing, or you submit according to Art. 21 para. 2 DSGVO objection to the processing.
4. The personal data have been unlawfully processed.
5. Erasure of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which we are subject.
6. The personal data was collected in relation to information society services offered pursuant to Art. 8 para. 1 GDPR.
Have we made the personal data public and are we in accordance with Art. 17 para. 1 DSGVO, we are obliged to delete them, taking into account the available technology and the implementation costs, also of a technical nature, to inform those responsible for data processing who process the personal data that you want them to delete all links to such personal data or copies or replications of such personal data.

4.4 Right to restriction of processing
You have the right to request us to restrict processing if one of the following conditions is met:
1. the accuracy of the personal data is contested by you, for a period enabling us to verify the accuracy of the personal data,
2. the processing is unlawful and you have refused the deletion of the personal data and have instead requested that the use of the personal data be restricted;
3. we no longer need the personal data for the purposes of processing, but you need the data to assert, exercise or defend legal claims, or
4. You object to the processing pursuant to Art. 21 para. 1 GDPR, as long as it has not yet been determined whether the legitimate reasons of our company outweigh yours.
4.5 Right to Data Portability
You have the right to receive the personal data concerning you that you have provided to us in a structured, common and machine-readable format, and you have the right to transmit this data to another person responsible without hindrance from us, provided that
1. the processing is based on consent pursuant to Art. 6 Para. 1 S. 1 a) GDPR or Art. 9 Para. 2 a) GDPR or on a contract pursuant to Art. 6 Para. 1 S. 1 b) GDPR and
2. the processing is carried out using automated procedures.
When exercising your right to data portability in accordance with paragraph 1, you have the right to obtain that the personal data is transmitted directly by us to another person responsible, insofar as this is technically feasible.

4.6 Right to Object
You have the right, for reasons that arise from your particular situation, at any time against the processing of personal data concerning you, which is based on Art. 6 para. 1 p. 1 e) or f) GDPR to file an objection; this also applies to profiling based on these provisions. We no longer process personal data unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

If personal data is processed by us in order to operate direct advertising, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising.

You have the right, for reasons that arise from your particular situation, against the processing of personal data concerning you for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 para. 1 GDPR takes place, unless the processing is necessary to fulfill a task in the public interest.

4.7 Right to revoke consent under data protection law
You have the right to revoke consent to the processing of personal data at any time.

4.8 Right to lodge a complaint with a supervisory authority
You have the right to lodge a complaint with a supervisory authority, in particular in the Member State where you live, work or where the alleged infringement took place, if you believe that the processing of your personal data is unlawful.

5. Data Security
We make every effort to ensure the security of your data within the framework of the applicable data protection laws and technical possibilities.
Your personal data will be transmitted encrypted with us. This applies to your orders and also to the customer login. We use the SSL (Secure Socket Layer) coding system, but would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.
To secure your data, we maintain technical and organizational security measures in accordance with Art. 32 GDPR, which we constantly adapt to the state of the art.

We also do not guarantee that our offer will be available at certain times; Malfunctions, interruptions or failures cannot be ruled out. The servers we use are regularly and carefully backed up.

6. Transfer of data to third parties, no data transfer to non-EU countries
In principle, we only use your personal data within our company.
If and to the extent that we engage third parties to fulfill contracts (e.g. logistics service providers), they only receive personal data to the extent that transmission is necessary for the corresponding service.

In the event that we outsource certain parts of the data processing ("order processing"), we contractually oblige processors to only use personal data in accordance with the requirements of data protection laws and to ensure the protection of the rights of the person concerned.

A data transfer to bodies or persons outside the EU outside of the cases mentioned in this declaration in section 2 does not take place and is not planned.

7. Data Protection Officer
If you have any questions or concerns about data protection, please contact our data protection officer:
Kämmer Consulting GmbH
Telephone number: 0531 - 702249-0
Email address: